Alice doesn’t live here anymore

A short word about Ferrari’s new sponsor, Alice. When Alex pointed it out I said something like ‘Oh, that’s always been there’. The reason for this mistake was because the MotoGP team Ducati are sponsored by Alice (2004 onwards), and since Ducati are the Ferrari of MotoGP, small Italian team all in red and sponsored by Marlboro (although Fiat are in MotoGP too, strangely), you can see how I was confused. So, yes, Alice are the high-speed internet brand of Telecom Italia and I would like to suggest they pronounce it differently to us, but I’m not sure. Ferrari have signed them up for three years.

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